I’ve done a few of those expensive marketing seminars. Not the type where you physically go somewhere and participate in anything, but the type where you sit through about two hours of video each day for an insanely high price (it was paid for by a customer). Here are my thoughts.
First of all, if you have no idea what you’re doing, internet marketing may not be for you. Much like anything else, it’s going to take a lot of work to get up to speed. Don’t expect to sit down with these videos and immediately start making millions on Adwords with landing pages. It just doesn’t work that way. That’d be like getting a copy of Photoshop and thinking you could out-design someone who has been developing their skill for 15 years. This stuff doesn’t just happen over night, and they won’t give you any magic pixie dust to speed things up.
Second, you can learn it all for free. The content in these “seminars” is usually just a walkthrough of how to sign up for services, and use them. You can find all of that for free on the internet. Try it. Google “how to use adwords”. Right away you have several good results. Take a look.
Third, are you the only person in this “seminar”? Chances are…no. You’re not. Not only is the current group (which they normally say is capped at 100 and the program won’t be offered again for X years) participating, but you can bet they’ve done it before, and they’ll do it again. They only have to put in the real effort on this “seminar” once, then they can resell it over and over again. Think about all of that competition.
These days, there are a lot of sources of free information on the internet. Don’t always feel that you have to pay a thousand dollars or more to learn something. Just take it upon yourself to do the research.